The Toy People

Supporting innovative retailers, like you, with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection.

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New Catalogues

With new products and all time favourites on every page, flick through our catalogue to find everything you need for 2023. From trendy Pocket Money toys, cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft

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Featured Brands

Bestselling Toy Categories

Shop in-stock products from our best-selling toy categories.

Display Stands

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

Browse Display Stands

How can we help?

Reach out to our team to have a chat and discuss your needs further.

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Request a Catalogue

To become a stockist, or to find out more about our hardworking impulse toy and product brands, download our catalogue.

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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

Why should retailers use seasonal events to increase footfall and profit?

Find out why small to medium retailers and family attractions should use seasonal events to increase footfall and profit.

Retailers 10 most common Christmas grotto questions

We've collated the top questions we get asked from retailers about Christmas grotto's, read the answers here.

How can retail theatre help increase profits in my retail store?

Learn how retail theatre can really drive your customers to purchase.