The Toy People

We support innovative retailers, like you, with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection. Interested? Continue reading to find out more.

Shop now

Download Our Catalogues

With new products and all time favourites on every page, flick through our catalogue to find everything you need. From trendy Pocket Money toys, cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft

Download here

Featured Brands

Our Best-Selling Toy Categories

Shop innovative products from our best-selling toy categories.

Display Stands

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

Browse Display Stands

How can we help?

Reach out to our team to have a chat and discuss your needs further.

Contact Us

Request a Catalogue

To become a stockist, or to find out more about our hardworking impulse toy and product brands, download our catalogue.

Request Now

Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

How to build relationships with your retail customers

Learn how successful retail brands build relationships with customers to increase their lifetime value.

How to add value in your tourist attraction retail store

These simple but effective tactics improve the retail experience and help generate more tourism customers.

How retailers can benefit from impulse purchasing

What is impulse purchasing, how does it work, and how could it benefit your retail business?