Exciting new toys have landed!

Get ready to be amazed with our incredible line-up of brand new toys! We've got lots of squishy favourites, exciting gadgets, fantastic fidgets, and super soft cuddle buddies. Your customers will be thrilled!

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2024 Catalogues out now!

Bursting with new products and all time favourites on every page, flick through our latest catalogue to find everything you need. From trendy Pocket Money toys, cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft.

Download here

Our Best-Selling Toy Categories

Shop innovative products from our best-selling toy categories.

Display Stands

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

Browse Display Stands

How can we help?

Reach out to our team to have a chat and discuss your needs further.

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Request a Catalogue

To become a stockist, or to find out more about our hardworking impulse toy and product brands, download our catalogue.

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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

How to use vertical & horizontal display merchandising

Learn how to maximise impulse sales for toy stock with vertical vs. horizontal merchandising.

Why retailers benefit from using planograms

Dive into the benefits of using retail planograms to optimise your shelf space and drive more impulse purchasing!

Top 5 summer retail tips to heat up sales

Get 5 hot retail tips to maximise opportunities during the summer season and school holidays!

How to use vertical & horizontal display merchandising

Learn how to maximise impulse sales for toy stock with vertical vs. horizontal merchandising.

Why retailers benefit from using planograms

Dive into the benefits of using retail planograms to optimise your shelf space and drive more impulse purchasing!

Top 5 summer retail tips to heat up sales

Get 5 hot retail tips to maximise opportunities during the summer season and school holidays!