Shop New In
Make this season unforgettable with our exciting range of new products! Ensure your store has this season's must-have trending toys with our thoughtfully designed new toy collection.
Say hello to our new Pocket Money Toys!
Our New Catalogue has arrived! Make this season unforgettable with our exciting range of new pocket money products!
Download your catalogue today!
Rewards made just for you...
Are you excited to earn rewards with every order? Keycraft Smile Rewards turns your purchases into savings. Start collecting today to unlock exclusive discounts and smile!
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Display Solutions that really work!
Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.
Browse Display Stands
Bestselling Display Stands
Looking for new ways to impress your customers? Explore our unique display stands.
Become a Keycraft Partner!
Join the fun and become a Keycraft stockist today. Delight your customers with our amazing toys and let us create the perfect solution just for you. We've got everything you need to boost your sales and keep smiles all around!
Our Best-Selling Toy Categories
Shop innovative products from our best-selling toy categories.
Latest News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge.

Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.

How arts and crafts support child development
The benefits of arts and crafts activities to a child go even further than bonding, and can be just as fundamental to other areas of their development.

Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.

How arts and crafts support child development
The benefits of arts and crafts activities to a child go even further than bonding, and can be just as fundamental to other areas of their development.