The Toy People
We support innovative retailers, like you, with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection. Interested? Continue reading to find out more.
Shop nowDownload Our Catalogues
With new products and all time favourites on every page, flick through our catalogue to find everything you need. From trendy Pocket Money toys, cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft
Download hereFeatured Brands
Our Best-Selling Toy Categories
Shop innovative products from our best-selling toy categories.
Display Stands
Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.
Browse Display StandsRequest a Catalogue
To become a stockist, or to find out more about our hardworking impulse toy and product brands, download our catalogue.
Latest News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge.
How to build relationships with your retail customers
Learn how successful retail brands build relationships with customers to increase their lifetime value.
How to add value in your tourist attraction retail store
These simple but effective tactics improve the retail experience and help generate more tourism customers.
How retailers can benefit from impulse purchasing
What is impulse purchasing, how does it work, and how could it benefit your retail business?